Studio Green Cube

Ya Lor

Cementing a Culinary Legacy


Created a focused branding strategy to launch Ya Lor as a niche F&B offering with a vision to conserve traditional Singaporean culinary heritage by preserving quality hawker legacy in modern-day Singapore. "Ya Lor" is a local pun meaning agreeing with someone's opinion, as well as the Chinese translation of 'Ya' is duck and 'Lor is braised. This concept design has intention to preserve the heritage of the original shop, Sean Kee Braised Duck at Geylang Lor 35, by incorporating elements from the past.


This brand development harnessed our multi-faceted Design & Communication expertise in encapsulating the essence of Ya Lor and cementing the legacy of Sean Kee Braised Duck under new and modern auspices in Tanjong Pagar Centre.
04Store Design

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