Created a focused branding strategy to launch Ya Lor as a niche F&B offering with a vision to conserve traditional Singaporean culinary heritage by preserving quality hawker legacy in modern-day Singapore. "Ya Lor" is a local pun meaning agreeing with someone's opinion, as well as the Chinese translation of 'Ya' is duck and 'Lor is braised. This concept design has intention to preserve the heritage of the original shop, Sean Kee Braised Duck at Geylang Lor 35, by incorporating elements from the past.